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| WHAT'S NEW : Increase the ROI from your advertising spending with Mjuice | |||
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Instead of blindly targeting the mass audience, improve the return on investment from your advertising spend by effectively targeting potential customers with your advertising campaign.
With Mjuice, we offer you the perfect way to reach the people you want. Mjuice gets the right information to the right people. That means we let you get your message across to your potential customers anywhere and at anytime. Our extensive database enables you to choose who you want to reach from age, gender, area, lifestyle interest and even income level. You will always be able to tap into the audience segment that you know will respond well. This means greater marketing impacts, more savings, no wastage and no risk.
Because consumers opt in to receive your advertising, you don’t have to worry about spamming. Mjuice is anti-SPAM and there is no nuisance factor.
For more information on mjuice, go to http://www.mjuice.com.my |
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| NEWS UPDATE : CIMB – A mobile strategy to heighten the impact of the message |
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In order to encourage customers to save more with the bank, CIMB Bank launched "Go for Gold", a campaign that provides customers the chance to win "Gold" prizes during the campaign period. For this campaign, CIMB needed a strategy to raise awareness about the campaign to their target audience. MNC introduced a unique mobile strategy using MMS to communicate the message to users. Because the use of MMS incorporates the use of animated graphics and audio track to attract users’ attention, the MMS message successfully heighten the awareness about the "Go for Gold" campaign. |
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| NEWS UPDATE : Proton – Using mobile engagement to raise contest effectiveness |
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Proton’s latest "Drive for Celebration" campaign is another example of an excellent mobile marketing which businesses can use for a successful marketing campaign. In this campaign, participants who book a new Proton vehicle during the promotional period from July 15 until September 30, just need to submit their personal details via SMS, after which three questions will be sent in a return SMS. Prizes will be awarded to the correct answers which are submitted within the shortest time possible. Winners will be selected monthly for the monthly prize based on shortest time taken to answer the questions correctly. From the previous successes of using mobile engagement in their promotional campaign, the use of mobile has proven to be an effective channel to encourage customer participation and hence increase campaign success. For more information, go to http://protondriveforcelebration.com |
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| NEWS UPDATE : MNC enters into partnership with Snout |
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Our made for mobile social networking site, Mobby.Me latest offering consists of new and exciting flash games that is free for members to download. Through our partnership with game developer Snout of Japan, members in our mobile social networking site is now able to enjoy the latest flash games such as BuggaBoo, Bugs Collector and Volley ball Fever. Snout is an innovative mobile solution provider and we are proud to collaborate with them on this new mobile media innovation. The flash games from Snout will be released on a staggered stage, so users can expect new games each week. Best of all the games are free to users in Mobby.Me. To experience Mobby.Me, go to http://mobby.me on your phone browser |
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| Digital Talk with Jaan Hao | |||||||||
| Location, Location, Location! The latest advertising buzz word now is "location based advertising". It is not a fad or fiction. In fact I personally believe that all digital and mobile ads in the future will have built in location tracking to improve the relevancy to its target audience. The availability of location capabilities mean that advertisers especially retailers can improve their ROI further by targeting potential customers at or within the vicinity of their location of business. Combined with other available profiling metrics of the target audience, the ROI potential for this kind of advertising method is huge. There are many other potential uses of location in advertising. Imagine walking into the cereal aisle in a supermarket and your phone automatically beeps you with a discount coupon for a particular brand of cereal. In the same message you can even find out more about the product such as its nutritional values or what it represents. In February of this year, Google actually won a patent for location based advertising! I am not sure how this patent will be enforced but it will put up obstacles to competitors such as Apple from easily incorporating location to their iAds product. In July 2010, Google launched its mobile location based advertising service where banner ads shown are location sensitive. There are still going to be quite a lot of technical challenges to this in a world of varied mobile handsets and devices, but the trend will be unstoppable and will become huge revenue drivers for companies like Google. It is no secret that Facebook is also working on location based features and we expect to see something launched within the next few months. Then there are location based social services such as Foursquare and Gowalla which are gaining a steady group of avid followers. There are many more now and there will be many more coming. The technology of location has been available to mobile operators for years and now they have a lot of catching up to do as they search for the next revenue growth driver. But as it is, mobile operators are having a tough time creating successful mobile advertising programmes, let alone location based advertising. Selling any kinds of new media regardless of how splendid or wonderful it is, is not always an easy task. (I know this from personal experience and I am indeed wiser now). We are kicking off this month with the launch of Mjuice, a truly superb service that will help advertisers target their customers better. While we are still working on a model for live location feature, advertisers can at least now target its customers by profile including the vicinity of residence. This already improves the relevancy of the ads by leaps and bounds over other media forms and the ROI has been amazing based on our pilot programmes with a few retail companies. Many of our clients are still trying out the service with smaller budgets, but we are bracing ourselves for more returning clients with bigger budgets. |
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| MNC WIRELESS BERHAD DIGITAL KUNG - FU SDN BHD A-3-3 Block A, Jaya One, No. 72A Jalan University, Section 13, 46200 Petaling Jaya, Selangor, Malaysia |
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+603 7955 9448 |  |
+603 7955 9148 |  |
www.mnc.com.my www.digitalkung-fu.com |
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info@mnc.com.my contactus@digitalkung-fu.com |
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